Versus by Factory54 Pop Up Store

This week saw the Versus by Factory54 Pop Up store launch in Ramat Aviv Mall, Tel Aviv. Versus, the little sister of Italian high fashion house Versace, reopened its doors in 2009 and has become quite popular this last couple of years. This time, the young fashion label presented worthy collections with edgy designs, following … Continue reading Versus by Factory54 Pop Up Store

Fred Perry & Tommy Hilfiger: The Grand Opening

What an amazing week it has been for fashion & culture in Tel Aviv! The always vibrant city saw the launch of the brand new Sarona Complex along with the grand opening of the 1st Fred Perry store in Israel and the new almighty 3 floored Tommy Hilfiger Store. Fred Perry 1st Store Opening While … Continue reading Fred Perry & Tommy Hilfiger: The Grand Opening

My Factory54′s Hottest Looks For Womens Day

As you know, March 8 marks the International Women's Day. Hopefully, by now you’ll already have a vague idea what you’ll be wearing for women's day 2014. If you don't, it's alright as I have got your back.. Following the fantastic show Factory54 held in Tel Aviv's iconic Heichal Hatarbut, I went over to Factory54 … Continue reading My Factory54′s Hottest Looks For Womens Day