What an amazing week it has been for fashion & culture in Tel Aviv!

The always vibrant city saw the launch of the brand new Sarona Complex along with the grand opening of the 1st Fred Perry store in Israel and the new almighty 3 floored Tommy Hilfiger Store.

Fred Perry 1st Store Opening

While Fred Perry has been around in Israel for a while now, El Srad Industries the team behind Factory54 decided it was about time Tel Aviv saw it's first entire store dedicated only to Fred Perry.

So they sat up shop right in the heart of the buzzing city at Sarona- a new complex offering stores & goodies of all kind..

The fashionable and sporty brand became an instant success with its famous classic piqué cotton sports shirts. Launched at Wimbledon in 1952, the Fred Perry tennis shirt was a big hit.

It seems the new store is following the same path, as it looks like a huge success already.

 

Tommy Hilfiger Grand Store Opening

This week Sarona also saw the grand and luxurious opening of the Tommy Hilfiger 3 floors tall flagship store:

1st floor is Men, 2nd floor women and children and 3rd floor hold a collection of some of Tommy's most high end items.

According to the press El Srad Industries invested over $3 million in the impressive store and opened it with a blast!

The opening event called for a stars and celebrities packed lineup and one guest of honor- Mr Tommy Hilfiger.

True to its American heritage, the new store presents US standards of store design and luxury.