The Joy of Dior

הרגע הזה שאת מקבלת הזמנה מג'יימס ריצ'רדסון להשקת בושם חדש של Dior... 😍 השקת הבושם החדש של דיור- JOY, בדיוטי פרי ג'יימס ריצרדסון תפסה אותי לא מוכנה! רגע אחרי סוף החופש הגדול ורגע לפני שאני יוצאת לסיבוב של 10 ימים באיטליה, שוויץ וצרפת. אבל, כשמדובר בהשקת בושם חדש של בית האופנה הצרפתי אין מצב שאני אפספס … Continue reading The Joy of Dior

Dior. New. Store. Now. Open!

After long anticipation, the new Dior boutique store is finally open! Fashion blogger Ira Simonov checked out the first Dior store in Israel, located in Kikar Hamedina, Tel Aviv.

Special Shavuot 2014

Happy Shavuot! For this year's holiday I present you a white dress by one my most favorite Israeli designers- Dorin Frankfurt. The dress which is both beautiful, elegant and chic is practically tailored for this holiday or for any other special occasion, as well as summertime days-out.     I am wearing:  Dress: Dorin Frankfurt … Continue reading Special Shavuot 2014

Dior Secret Garden Part III

For the third part of its “Secret Garden” campaign, the House of Dior has yet again invited us on a dreamy promenade through the Château de Versailles in Paris. Shot by famed duo Inez Van Lamsweerde and Vinoodh Matadin, the just unveiled short film opens on a view of the massive and geometric château gardens and we follow the Dior … Continue reading Dior Secret Garden Part III

Fred Perry & Tommy Hilfiger: The Grand Opening

What an amazing week it has been for fashion & culture in Tel Aviv! The always vibrant city saw the launch of the brand new Sarona Complex along with the grand opening of the 1st Fred Perry store in Israel and the new almighty 3 floored Tommy Hilfiger Store. Fred Perry 1st Store Opening While … Continue reading Fred Perry & Tommy Hilfiger: The Grand Opening

My Factory54′s Hottest Looks For Womens Day

As you know, March 8 marks the International Women's Day. Hopefully, by now you’ll already have a vague idea what you’ll be wearing for women's day 2014. If you don't, it's alright as I have got your back.. Following the fantastic show Factory54 held in Tel Aviv's iconic Heichal Hatarbut, I went over to Factory54 … Continue reading My Factory54′s Hottest Looks For Womens Day


MFW Streetstyle ! Milan's fashion shows were amazing and on the streets, the fashion has been equally high vibrant and ravishing. So the real show took place on, uhm, you guessed it right, Milan's streets! With dropdead gorgeous outfits and witty looks it was truly a fashionist'a paradise.. Here is the best of Milano's streetstyle … Continue reading A LA ITALIANA