רובכם היו מסכימים כנראה שזה חייב להיות חלום שהתגשם, כשמזמינים אותך להיפגש עם המאפר הראשי לבית GIORGIO ARMANI... זה מה שקרה ביום חמישי האחרון, כשהוזמנתי ע"י דיוטי פרי ג'יימס ריצ'רדסון לחגוג את השקת Power Fabric. באירוע השקה נוצץ במיוחד שכולו העצמה נשית ושנערך בקומה ה- 60 בלב תל אביב, הוצג בסיס איפור עצמתי במיוחד, לאישה המודרנית … Continue reading ARMANI:TAKE THE POWER


Instant Party Season’s Favorites

It’s a matter of days before New Year’s Eve, which means my annual panic about what I’m going to wear over the Holidays is in full swing. Catching up with friends and loved ones over the holidays means countless meals, nights out and parties and I want to look and feel my best for every single one. Luckily, the new Tous collection is out...


The new Tous collection is out, offering a range of precious little jewlery pieces and leather-goods that will have teens through to adult fashion lovers swooning. But for me, it was the Romance Backpack in Leather, in Mustard embroidered with the TOUS logo to the black front pocket that drew my attention.

Can you feel it’s spring?

Inspired by the new Tommy Hilfiger Spring Summer Collection, Fashion Blogger Ira Simonov set out to the new Sarona Complex, home to the TH flagship store for a special photoshoot featuring: Emboss Watches, Shiree Odiz Jewelry, Dior Sunglasses and Marc Jacobs' Daisy Dream just in time for spring!

Shop the Must-Have Alexander Wang X HM Collection!

Alexander Wang’s Collection for H&M Revealed in Full! Fashion & lifestyle blogger Ira Simonov catches a glimpse of the new collection, just a few days before the official launch in November 6th! Enter and Check out the outrageous items!