Prada Shop Launch Milan Fashion Week

One of the highlights of this MFW (Milano’s Fashion Week) AKA Moda Donna was the special Iconoclasts store launch.

During Milan Fashion Week a new chapter of “The Iconoclasts” opened with Edward Enninful’s original vision for Prada stores, inspired by the energy and original thought of the Harlem Renaissance.

Enninful’s Prada women’s store were filled with a cast of black and white mannequins dressed in Prada SS14 and archive looks – guests at an imagined 1920s club – complete with glittering artdeco bar, evoking the atmosphere of Harlem. The men’s store hosted a cast of black and white mannequins dressed in Prada SS14 and archive pieces, set amongst game tables, 1920s food and cocktails, and the strains of a jazz blues trio.

Prada’s “The Iconoclasts” series launched in 2009, when four leading fashion editors took over the visual identity of Prada stores in four fashion capitals around the world.

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Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

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